Editorial / Illustration
Issue Ad (Editorial) images represent a strong viewpoint, rather than a simple objective image.
Photo Illustration images allow the photographer to create or 'set-up' a scenario. They also allow for manipulation of the image(s) and for multiple image to be ‘collaged’ together. A representation of reality is not necessarily important for this type of image – the CONCEPT behind the image should be the driving force.
While one would not have to use photo illustration to create a good editorial image, or vise-versa, they can be very powerful concepts when used together.
You must create an editorial image that utilizes the principles of photographic illustration.
It's very important that the viewer can grasp the intent of your image without having to analyze it extensively - in other words - the intent should be immediately clear.
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